by Terri Wells

When Google announced its Knol project in December, many analysts said that the search engine giant went one step too far by effectively entering the turf of content producers. What kind of effect will this super-secret project have on search engine optimization practices if and when Google opens the service to the public?

Before I can cover the possible SEO implications, I'll need to explain what Google Knol is and why it may matter to SEOs. On December 13, 2007, Udi Manber, a Google VP of Engineering posted to the Google blog about "inviting a selected group of people to try a new, free tool that we are calling 'knol,' which stands for a unit of knowledge." The idea behind Google Knol is to convince people who are authorities in their fields to write an article on the subject, thus increasing the actual knowledge available on the Internet.

The project is in private beta and invitation-only, so unfortunately I have no details as to the tools and interface that Google is providing to authors. In addition to offering free tools for writing and editing the knol, which is really nothing more than a web page, Google will host it for free. "Writers only need to write; we'll do the rest," Manber said.

Hidden Text: If you have any hidden text on your website "Remove it Immediately". Hidden text will get you in bug trouble with the search engines and it's something you should never do.

A hidden link is a link a search engine will follow but no human visitor will see. Hidden text could be keyword written in the same color as the background. If a search engine detects text in the same color as the background it could even ban the site. In fact, it has been suggested that if a website's background color is white and has a table with black background and therefore uses white text inside the black table this could be considered as hidden text by the search engines.
[white background, white text = hidden text = cheating]

Duplicate Content: Search Engines love sites with unique content for human visitors. If you have 4 or 3 different pages on your site with the same article even if you reword it a little bit it would be considered spamming.

Lots of really bad advice is floating around the net. Cheating the search engines is never a good idea, and might rather end up doing very bad for your site. The search engines are always evolving and moving a step ahead of unethical webmasters.

For quality seo services visit our seo area.

By David Leonhardt
From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 seo tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page.

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links.

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.
Not anchor text. Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?

There is a lot more to search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.

It is not difficult to get listed in a search engine, but getting listed in the top 20 positions is no easy job. The top 10 is the ideal, but if you are listed on one of the first two pages of a major search engine, then the traffic will come to you. That is guaranteed. Naturally, the higher you are listed the better, and you will do an awful lot better on the first page than on the second, but if the best you can do is page three then you are going to need a lot more than search engines to help you attract business.

So what are the main essentials of search engine marketing? You have two objectives, the first being to get listed and the second to reach the top 20. It is easy, as I stated earlier, to get listed on a search engine. Many design their site, submit it to Google and then wait for the Google Dance, when Google carries out its World Wide Web search for websites.

Forget that: do not submit your site to Google or any of the other search engines because that can delay your listing. Instead do one of two things. The best is to write a few articles on the topic of your website and submit them to the top article directories. If you can't write, or if English is not your main language, then use an article ghostwriter. There are plenty people online offering article services at good rates. Google and the rest frequently visit the higher ranked article directories and will pick up on the link to your website in your 'author's resource', or bio. When they find your site, you get listed, and that can happen in less than 24 hours. That is the main way, but the other is blogs. Add a blog to your site, and it will soon be listed. Google, especially, likes blogs, particularly if it is a Blogger blog, since Blogger is owned by Google. You are virtually guaranteed a listing. If you are not too keen on Blogger, you can switch once your site has been listed. Wordpress is arguably the most versatile blogging software available at the moment, especially if you are running it from your own web space.

Once you are listed, you can improve your position by optimizing each website page for the topic of that page. Don't forget that search engines list each page separately, and so each page should be optimized separately. However, you should initially focus on your index page, since it is that page which almost invariably gets listed highest. Once your site does have a reasonably high listing, it is possible that another page could get listed higher than your index page, although this is not generally the case.

You can then post a blog on the topic of the page and add new postings on a regular basis. You should also include a link to your blog from your web pages and a link on your blog sidebar to your website. This will enhance the probability of your home web page being listed, as it also will your blog, since your blog can also be listed on Google and other search engines.

There are some simple things that you can do to make your index page more attractive to the search engines. Bear in mind that your listing is for one search term only, as used by someone seeking information related to the topic of your page. You can receive another listing for another search term (or keyword) on a different index. So, what you must do is to determine the best keyword for which to optimize your index page.

Once you have decided that, include it in the title of your page and place the title in 'title' tags. Try to make the title a bit longer than your keyword, so if your keyword is, say, 'lock design', make the title 'The History of Lock Design', for example. The main heading for the page need not be the same, but should also contain your keyword. A good heading, for example, would be 'Lock Design from the 18th Century'. Place that in H1 tags to tell the search engine algorithm that the heading contains important text relating to your web page.