Basic SEO Troubleshooting
by Terri Wells
There are a number of good SEO checklists you can use when you start to optimize your web site for the search engines. They will help you make sure you do not miss anything as you climb to the top of the search engine results pages (SERPs). But what do you do if you have done everything you can think of and your site does not seem to be going anywhere?
Every SEO seems to confront this frustrating situation sooner or later. Fortunately, there are forums devoted to SEO. Many heads with lots of experience, often with very different kinds of sites, can come up with things to check that one person beating his or her head against a bunch of pixels might not have considered. Developers call the practice of trying to figure out why a particular program is not working the way it should troubleshooting. This article will cover some of the things you will want to consider when troubleshooting your web sites SEO.
It was inspired by a thread in our own SEO Chat forums. The original poster mentioned that he maintained a site that had less than half of its pages listed in the main index of Google. He made some major changes to its internal linking structure to fix some mistakes he had made earlier; Google also is not listing his internal links correctly now. He is looking for some kind of checklist so he does not feel like he is just stabbing in the dark.
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