Improve your search engine ranking
While spending most of your time trying to write your content to increase your search engine ranking don't forget that you have to write for the human reader first. Many people do not write good content when trying to optimize.
Spend your time creating useful content that will benefit your visitors, after your article is done wisely insert your main keywords in way that won't affect your visitors reading when going over it. This is the best way to have unique and rich content for your visitors as well as for the spiders that will crawl your site.
Remember to include strong call to action right after the reader has finished reading the content. What are you offering? What do you wish to appeal to? Why should they interest in your offer? What do they need to do to purchase/participate? How difficult is the process?
HOT TIP!
Studies recently carried out in eye tracking indicate that a visitors eye is usually first drawn to images on the page. If the product promo image is on the right hand side, it requires more effort for the visitor to move their eyes back to the left.
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